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Divers Incorporated CEO!
In 1988, Rich Synowiec began his career in the diving
industry. Needing a summer job, he began work as a stock boy for Michigan
Underwater School of Diving. Over the next year, Rich discovered that he had a
knack for selling and built his understanding of the Diving Industry. In 1990,
Rich took his Instructor Development course from Richard Roost, the founder of
Divers Incorporated. He taught PADI courses through that year and in the fall of
1991, Rich was promoted to store manager and continued in that position for
another three years, training new divers and leading travel expeditions around
the world. In 1993, Rich left MUSD to focus his time on college, continuing to
teach scuba independently and working part time for Gilboa Stone Quarry as a
diving supervisor on the weekends. Shortly after graduating from College with a
BA in Management and Organizational Development, Rich was asked to help with the
start up of Great Lakes Technical Diving. He became manager and instructor and
was one of the first instructors in the area to bring NITROX and Technical
Diving into the mainstream. While at GLTD, Rich became one of the areas first
technical diving instructors, and as one of the innovators in technical diving
education in southeast Michigan had teaching and speaking engagements around the
country. In the spring of 1996, Rich started working at Divers Incorporated as a
store manager and instructor.
In the fall of 1997, realizing that the scuba industry as a whole had needs that
were not going to be solved while he was working for someone else, he stepped
down as manager to part-time at Divers Inc, and became a manager trainee in the
Retail Jewelry Industry. While he continued teaching scuba, Rich focused on
learning how businesses needed to adapt and change to continue to grow. Rich
received numerous promotions and has been a manager of many jewelry stores
across the mid-west.
In 2001, Rich took a position in business to business sales allowing him more
time to develop the plan to start his own scuba/ aquarium business. He was
teaching scuba in Brighton when the idea of purchasing Divers Incorporated came
to him in a conversation. The purchase o Divers Incorporated in 2004 has been
the culmination of a lifetime of dreams and the promise of more to come.
For the Past four years Divers Incorporated has continued to grow. In April of
2007, Divers Incorporated took over the scuba concession at White Star Quarry
and Divers Incorporated - White Star was born.
Rich spends much of his time on his business, with his wife and twin daughters,
and with his life's passion, scuba diving. While he has been in the business 20
years, on his days off he still goes diving.
Divers Incorporated
Recognized for Outstanding Service
Divers Incorporated was recently recognized by PADI and
received an award for 20 years of outstanding service as a PADI Dive Center.
Divers Incorporated is proud to be the areas oldest PADI Five-Star Instructor
Development Center and the areas only PADI National Geographic Dive Center and
we have you, our customer to thank for it. With over 60 years of
combined experience as PADI Instructors, our instructional staff is committed
to another 20 years and beyond. Our award from PADI is displayed
proudly in our store as a reminder of our heritage. When
you stop in be sure to check it out.
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